The big mythical country to the east where nothing is as we know it from Europe.
With a country so different from what we know there might be a need for a different marketing strategy. Or is there?
That and a lot of other questions revolving around China was the main theme, when Agro Business Park, Lifestyle & Design Cluster, Inno-Pro and VIA University College welcomed six companies and around 40 students from a wide variety of countries and educations.
Through-out the day the students and companies worked hard on solutions for the companies regarding the Chinese market.
China and one size fits all doesn’t work
The companies represented a wide range of businesses.
Unique North sells vacations to the Scandinavian countries to the Chinese consumers, Gonge Creative Learning tries to give Chinese children playful games and H.C. Andersen Cookies wants to sell adventurous, Danish butter cookies to the wealthy Chinese people.
Here comes the challenge: none of the companies know a lot about China as a market. For the same reason especially, the Chinese students where highly sought after, since they know the country and the market.
– It’s a unique opportunity for the companies here to get feedback from so many students with a wide variety of home countries, educations and skills. We naturally hope to inspire the companies to use the student’s ideas when they enter the Chinese market, says Louise Krogh Johnson, project manager in the MidtNet China project.