FASCINATE

A sustainable fashion alliance for international markets
5 Strategic Cluster & Business Networks in a cross-sectoral coolaboration

Can technology like blockchain make it easier to track products? Can artificial intelligence help optimize stocks? Which tools help anticipate what the consumer wants? And which ones help reduce the industry’s effects on the environment?These and other questions are at the heart of the European project Fascinate (Sustainable Fashion Alliance for International Markets), which will put forward a joint internationalization strategy between the fashion, footwear, and digital technology industries to access international markets, focusing on sustainability and circularity.

The Challenges

The textile and fashion industry are one of the most important manufacturing industries in Europe; they are, however, also the second biggest global polluter after the oil industry. The United Nations (UN), in February 2018, described “Fast Fashion” as an environmental emergency.

The objectives

The EU project, which runs for 18 months until February 2022, is aimed at small and medium-sized enterprises in Spain, Bulgaria and Denmark.

The geographical distribution of the clusters provides an ideal coverage with project partners from Southern Europe and Bulgaria with large production and Denmark with extensive experience with clean technology.

FASCINATE consists of

5 Strategic Cluster & Business Networks
5 new trans-national value chains
650+ European entities represented (480 SMEs)
More than 170 supporting organizations
Collaboration with 10 international network
3 international third countries markets targeted
60 SMEs from 4 EU countries to be trained on international sustainability and circularity
One Joint Internationalization Strategy
15 European strategic partners an
d 5 cooperation agreements A sound sustainability plan towards a future Joint Governance Structure and..
Many synergies with stakeholders