Data: Compliance Burden or Business Opportunity?

It’s becoming a strategic asset – used to boost marketing, strengthen cross-team collaboration, meet ESG goals, and reshape business models.

Meet the panelists
Jakob Aaen, CEO & Co-founder, Målbar.
Joning the session with insights from Circular furniture network and Målbar’s collaboration model – also how data enables shared impact measurement and actionable climate strategies.

Cecilie Lund, Sustainability & Compliance Project Manager, BOLIA.
Sharing how Bolia integrates supplier data into its systems to drive a responsible omnichannel strategy. She will unpack the leadership, system investments, and cultural shifts needed to go from compliance to commercial value.

Heidi Bøjlesen, Digitalization and Master Data Manager, HOLMRIS B8.
Exploring how client demand for data is reshaping processes – and how data can drive both sustainability and operational efficiency across the value chain.

Øyvind Bjørnstad, Head of Sustainability, Vestre.
With over a decade of experience in outdoor furniture, Øyvind shares practical insights on master data, simplification, and the real-time business value of traceability.

Moderator:
Heidi Svane, Head of Digital, Lifestyle & Design Cluster.
A leading voice in digital transformation across the lifestyle industries, Heidi spearheads innovation in technologies like AI, traceability, and product data. She currently manages the EU-funded project Data → Business, which helps Nordic design brands turn data into value, action, and competitive advantage.