What you’ll gain
- Insights into phygital retail, immersive technology, and content commerce
- K-pop as a brand engine and retail strategy
- Inspiration from beauty tech, fandoms, and live commerce
- Access to Korean innovation environments, hubs, and events
- 1:1 matchmaking and partnerships with relevant stakeholders
Value for your company
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Practical knowledge of South Korean retail and consumer culture
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Understanding of next-generation e-commerce and branding models
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Networking with innovation environments, retail hubs, and K-pop–driven brand cases
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Opportunities for sparring, collaboration, and international scaling
Activities and timeline
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Recruitment and preparation: November 2025 – March 2026
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Briefing webinar: 5 February 2026
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Kick-off webinar: April 2026
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Innovation Camp in Seoul: Weeks 38–40, Autumn 2026
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Debriefing and follow-up: November 2026
Draft programme
Day 1: Orientation & Market Trends
Briefing at ICDK and the Embassy. Market overview, consumer trends, and a visit to Olive Young Flagship Store.
Day 2: Immersive & Phygital Retail
Insights into retail tech, XR, and platforms such as Seoul Beauty Hub, MUSINSA, and NIPA Showroom.
Day 3: Pop-Up Culture & Cultural Branding
Visits to Seongsu and flagship stores. K-pop, storytelling, and fandom-based retail.
Day 4: Digital Strategy & Matchmaking
Visits to GS Shop, DDP Design Store, and potentially Coupang/Naver. Focus on community, branding, and technology.
Day 5: Optional track
In-depth focus on areas such as smart textiles, beauty innovation, or selected retail hubs in collaboration with local partners.
Ready to join us?
The programme is aimed at companies and researchers within retail, lifestyle, fashion, beauty, sports, and tech.
Participation fee
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DKK 10,000 for SMEs that are members of Lifestyle & Design Cluster
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DKK 15,000 for non-members and larger member companies
The fee covers participation in the program, including planning, matchmaking, company visits, and a networking dinner. Flights, accommodation, and meals are not included in the price.
