Join an intensive innovation camp in Seoul with access to South Korea’s leading retail and innovation hubs, focused on data, immersive tech, and trends.
Innovation Camp Seoul 2026 – The Future of Business, Technology, and Materials. Join a focused innovation camp in Seoul and gain access to Korea’s tech ecosystem, new materials, digital retail, and strong professional networks.
A tailored learning journey into South Korea’s pioneering retail ecosystem, focusing on digital business, immersive customer experiences, and cultural design.
Practical knowledge of South Korean retail and consumer culture
Understanding of next-generation e-commerce and branding models
Networking with innovation environments, retail hubs, and K-pop–driven brand cases
Opportunities for sparring, collaboration, and international scaling
Recruitment and preparation: November 2025 – March 2026
Briefing webinar: 5 February 2026
Kick-off webinar: April 2026
Innovation Camp in Seoul: Weeks 38–40, Autumn 2026
Debriefing and follow-up: November 2026
Day 1: Orientation & Market Trends
Briefing at ICDK and the Embassy. Market overview, consumer trends, and a visit to Olive Young Flagship Store.
Day 2: Immersive & Phygital Retail
Insights into retail tech, XR, and platforms such as Seoul Beauty Hub, MUSINSA, and NIPA Showroom.
Day 3: Pop-Up Culture & Cultural Branding
Visits to Seongsu and flagship stores. K-pop, storytelling, and fandom-based retail.
Day 4: Digital Strategy & Matchmaking
Visits to GS Shop, DDP Design Store, and potentially Coupang/Naver. Focus on community, branding, and technology.
Day 5: Optional track
In-depth focus on areas such as smart textiles, beauty innovation, or selected retail hubs in collaboration with local partners.
The programme is aimed at companies and researchers within retail, lifestyle, fashion, beauty, sports, and tech.
DKK 10,000 for SMEs that are members of Lifestyle & Design Cluster
DKK 15,000 for non-members and larger member companies
The price includes participation in the programme, including planning, matchmaking, company visits, and a networking dinner. Flights, accommodation, and meals are not included.
