60 Nordic brands engage with the EU’s Digital Product Passport, each developing and testing their own solution.
Imagine if data didn’t just cost money – but made money. In our Data to Business programme, we show Nordic brands how to use data strategically to create new revenue streams, strengthen customer loyalty, and increase market value.
The Digital Product Passport unlocks a digital highway, turning traceability and accountability into competitive advantages. 60 Nordic fashion, furniture, and design brands gain the knowledge, skills, and network they need to turn compliance into a strategic business opportunity.
Up to two employees per company will have the chance to visit inspiring and groundbreaking cases in Norway, Sweden, and Denmark while learning how to use data collection for business development.
Participants will also develop a prototype of a Digital Product Passport under expert guidance from leading Nordic specialists.
The programme concludes with an exhibition, where participants present their work to next-generation consumers, key buyers, and influencers.
“For Nordic companies, this is a unique opportunity to test and work with the EU’s Digital Product Passport. Additionally, it is a fantastic chance to bring together the most innovative players across the Nordics, strengthening our competitiveness in the international marke”
Supported by Interreg EU, and in collaboration with Nordic clusters and universities, this project will help 60 Nordic brands implement the EU’s Digital Product Passport.
A previous collaboration within the Nordic Blockchain Alliance has already demonstrated the market potential of Nordic brands’ transparency and traceability.
“Data, Information, and Circularity” builds on these insights to create synergies and enhance competitiveness across the Nordic region.
From Borås, Associate Professor in Textile Management Jonas Larsson sees the Digital Product Passport as a major opportunity to increase business competitiveness while making production more circular:
"The project aims to help Scandinavian companies generate and use data from their value chains to develop the Digital Product Passport. This will contribute to creating better products, increasing value for their customers, and making their climate impact more transparent," he explains.
"It will build trust when companies can document that workers in the fields and factories receive fair wages or that circular solutions like resale are offered. Transparency is the key to both increased competitiveness and strengthened circularity, ultimately fostering greater societal trust," says Professor Larsson from The Swedish School of Textiles, University of Borås.
The project is supported by Interreg Öresund-Kattegat-Skagerrak, with a budget of 14 million DKK, led by Lifestyle & Design Cluster.
Project leader and Head of Digital, Heidi Svane, sees significant value in building on the knowledge, experience, and partnerships from the previous Nordic Blockchain Alliance collaboration:
"Receiving support from Interreg is a strong recognition of our work and vision. For Nordic companies, this is a unique opportunity to test their own resources in relation to the Digital EU Passport," she says.
Interreg project advisor Niels Boye highlights the importance of cross-border collaboration in influencing the lifestyle sector regionally:
"The project addresses an urgent challenge – accelerating the green transition and reducing the environmental footprint of the fashion, furniture, and design industries in the Öresund-Kattegat-Skagerrak region. The transition is so extensive that no single player can handle it alone. It requires a joint Nordic effort, and this collaboration provides the scale and reach needed," he explains.
The project supports the EU Commission’s vision of a climate-neutral Europe by 2050 and aligns with the EU’s textile strategy and ECO-design Digital Product Passport (DPP). The goal is to foster a structured, data-driven approach to addressing industry challenges and building a more circular future.
The project is funded by Interreg ÖKS from Autumn 2024 to 31 August 2027.
Do you want to ensure that your employees have the knowledge, skills, and network to turn compliance into a strategic business opportunity?
We invite you to join an exclusive network of 60 brands from the Nordic fashion and furniture industries.
What Do We Offer?
Over the next six months, two employees from your company will have the opportunity to:
By 2027, traceability will be a "license to operate", and we see huge business opportunities in being ahead of the curve. It’s not just about compliance – it’s about unlocking new growth potential.
Sign up here to secure your spot in the programme. Before participating, consider the following:
The programme is valued at 125,000 DKK and is fully funded by Interreg grants.
Explore how Nordic brands are working with EU’s Digital Product Passport (DPP) in fashion and furniture. Learn from their experiences, see practical case studies, and understand how the market is responding. You’ll also hear from industry leaders and students about the future of DPP, with insights from Holzweiler, Vestre, and Sigma.
Topics include:
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Program Overview:
13:00 – 13:10 | Welcome and Introduction
Speaker: LDC Innovation Team: Discover the role of data in driving innovation and why the Digital Product Passport is central to new advancements.
13:10 – 13:25 | The Current Status of the Digital Product Passport
Speaker: Representative from Erhvervsstyrelsen: An update on EU’s Digital Product Passport initiative and its implications for the industry.
13:25 – 13:45 | Practicing the Digital Product Passport: Case Examples from 14 Brands
Speakers: KEA (Jesper Thisted Larsen), FORCE Technology (Emilie Møllenbach & Meiken Hansen): Insights from 14 brands piloting the Digital Product Passport in fashion and furniture: methods, tools, and initial outcomes.
13:45 – 14:05 | Key Learnings from Brands
Interview: Representatives from the Fashion and Furniture Sectors: Practical experiences from brands, covering data management, challenges, and steps to integrate data into business strategies.
14:05 – 14:20 | Is the Market Ready?
Speaker: KEA Students: Insights on market readiness and expectations from end-users who tested Digital Product Passport prototypes.
14:20 – 15:00 | Three Nordic Success Stories: The Digital Product Passport in process
Speaker: Holzweiler is one of the fastest growing brands in the Nordics – running a successful direct-to-consumer business while creating a community and lifestyle around their contemporary brand: How have they worked with the Digital Product Passport.
Speaker: Vestre is one of the world’s leading manufacturers of sustainable furniture with Scandinavian design for cities, parks, and public outdoor spaces. They will share Insights from the furniture industry’s first initiative with the Digital Product Passport, can data turn into business?
Speaker: Johanson Design has more than 60 years of experience in creating Swedish furniture. They will sharethe case APPEND, Digital Product Passport in Swedish furniture industry
15:00 – 15:15 | How to Get Started: Support for Your Brand
Speaker: Lifestyle & Design Cluster (LDC): Available resources and support options from SMV-grøn, national organizations (FORCE, KEA, DM&T), and Nordic initiatives.
We look forward to your participation in this insightful event as we continue advancing sustainable innovation across the Nordic region.
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Beyond inspiring presentations and case studies, each meeting is centred around you:
The forum is planned over three years, with the possibility of expanding activities as needed – including physical meetings, workshops, and new formats.
Contact us for more information and sign up to become part of this unique Nordic initiative, working together to build future solutions!
The forum is supported by Interreg ÖKS and facilitated by the Data → Business project in collaboration with System Demonstrator for a More Sustainable Textile System.
Contact us for more information and sign up to become part of this unique Nordic initiative, working together to build future solutions!
The forum is supported by Interreg ÖKS and facilitated by the Data → Business project in collaboration with System Demonstrator for a More Sustainable Textile System.
Head of International
Lifestyle and Design Cluster