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Webinar: From Digital Product Passports to Business Value

Join the webinar and gain insights from 40+ Nordic companies that have worked with digital product passports, product data and new business opportunities.

Date

08.10.2026

Time

09.00 - 10.30

Location

Webinar

Webinar: From Digital Product Passports to Business Value

What happens when more than 40 companies test different approaches to Digital Product Passports?

This webinar shares key insights from two years of competence-building, experimentation and hands-on development across the Nordic fashion, furniture, sport, interior, retail, design and lifestyle industries.

Discover how product data can move beyond compliance and become a driver of customer value, circular services and new business opportunities. Hear from experts and companies, explore real use cases, and gain practical tools you can apply in your own organisation.

The webinar will be held in English.

In this webinar, we share the key learnings from two years of the Data to Business programme in 2025 and 2026. Companies from the fashion, furniture, interior, sports, retail and lifestyle industries have worked hands-on with their own data, developed digital product passport prototypes and explored how data can create value beyond compliance.

The webinar brings together research, practical experience and real-world business cases, focusing on questions such as:

  • How do you get started with digital product passports?
  • Which data actually creates value?
  • Where do the biggest challenges arise?
  • How can data be used to create better customer experiences, circular services and new business opportunities?
  • How do you move from data and documentation to strategic business development?

You will meet experts and companies who will share their hands-on experience of working with DPPs.

The webinar will be held in English.

Programme

09:00 | Welcome – from DPP requirements to business opportunities
Heidi Svane Pedersen, Head of Digital, Lifestyle and Design Cluster

A brief introduction to Data to Business and the key learnings from the first two years.

09:10 | How can data create value? – key findings from Data to Business
Jonas Larsson, Associate Professor, University of Borås

What can we learn from companies that have worked systematically with product data, traceability and digital product passports?

Jonas will share key insights, patterns and learnings from Data to Business 2025 and 2026.

09:30 | Business Cases – from DPP pilot to business value

Hear directly from Nordic companies that have worked hands-on with digital product passports and product data.

The companies will share:

  • Why did we get started?
  • What did we test?
  • What did we learn?
  • Where do we see business potential?

Speakers include:

  • Linda Pimmeshofer, CTO, J.LINDEBERG
  • Andreas Dam Heegaard, IT Business Consultant, Nine United / &Tradition
  • Maria Andersson, IT Development Manager and Business Developer, NilsonGroup
  • Hanna Petersson, Sustainability Coordinator, NilsonGroup

10:15 | How to get started – join Data to Business 2027

Heidi Svane Pedersen, Head of Digital, Lifestyle and Design Cluster

What will your company gain from participating? Who should take part? What does the programme involve – and what will you have developed by the end?

10:30 | Thank you for joining us

Heidi Svane Pedersen
Head of Digital, Lifestyle and Design Cluster

Jonas Larsson
University of Borås

Linda Pimmeshofer
J.LINDEBERG

Andreas Heegaard Dam
Nine United / &Tradition

Three additional company speakers will be announced soon.

The webinar is aimed at companies in industries including fashion, textiles, furniture, interiors, design, sports, retail and other lifestyle sectors.

It is particularly relevant for professionals and decision-makers working with product development, sustainability, compliance, digitalisation, product data, IT, innovation, business development or customer experience.

You do not need to have a DPP solution in place to participate.

Data → Business is part of the DIC – Data, Information and Circularity project, co-funded by the European Union through Interreg Öresund-Kattegat-Skagerrak. The aim of the project is to strengthen companies’ capabilities in data-driven business models and circular solutions.

Project partners:

Lifestyle and Design Cluster – Lead Partner | University of Borås | Interior Cluster Sweden | NF&TA | PlussLab

Pris

Participation in the webinar is free of charge.

Data → Business is supported by Interreg Öresund-Kattegat-Skagerrak.

Sharing

Funding and Knowledge Partners

Data → Business is part of the DIC – Data, Information and Circularity project, co-funded by the European Union through Interreg Öresund-Kattegat-Skagerrak. The aim of the project is to strengthen companies’ capabilities in data-driven business models and circular solutions.

Project partners:

Lifestyle and Design Cluster – Lead Partner | University of Borås | Interior Cluster Sweden | NF&TA | PlussLab

Related content

Data, Information, Circularity

60 Nordic brands engage with the EU’s Digital Product Passport, each developing and testing their own solution.