How to Expand into New Markets

Gain practical strategies for accessing the contract market, and learn how to successfully enter new markets, as well as which legal and contractual aspects you need to have in place.

How to navigate and make the right commercial decisions in the contract market:

• How to assess international markets and identify opportunities for your business
• What concrete support and advisory services are available when entering new markets
• Which collaboration and business models can accelerate your access to the contract market
• Which legal and contractual matters you need to manage in order to work professionally with both private and public-sector clients

You will leave with a clearer direction, a stronger foundation for your next steps, and insights from leading experts:

Speakers

Carina Vester Simonsen, Commercial Advisor at the Danish Trade Council, will present how she helps design companies enter the UK market, how the Trade Council can support businesses entering new markets, and share practical advice for entrepreneurs on how to prepare for international expansion.

Rikke Mynster Johansen and Camilla Christensen, Lawyers and Advisors at Danish Fashion & Textile, will discuss the legal considerations and challenges businesses should prepare for when entering the contract market. They will also share valuable advice on how smaller companies can successfully engage with professional buyers and decision-makers.

Facilitator

Marie Gregersen, Advisor and Lecturer in B2B Sales and Business Development.