AI is increasingly being integrated with company data, products, and digital infrastructure. This creates new opportunities but also places new demands on systems, processes, and capabilities.
At the final network meeting of the year, we will look ahead and explore how AI can be used to develop digital product data, Digital Product Passports, PIM systems, and new business opportunities.
About the Network
AI as a Driver of Innovation is a confidential online network for members of Lifestyle and Design Cluster.
We share practical business cases, experiences, and implementation insights to strengthen innovation across the fashion, furniture, interior, sports, retail, and design industries.
The network is built on active participation. Each meeting combines company case presentations with facilitated knowledge sharing among participants.
Programme
09:00 Welcome
09:05 Natalia Makovetskaya, Ekornes (in English)
How Is an International Furniture Brand Prototyping a Digital Product Passport Using AI and Prompts?
09:20 Thomas Peter Bech, Rosendahl Design Group
AI Strategy and the Company's Opportunity Space.
09:40 Jens Ib Søborg, DynamicWeb
How AI, MCP, PIM, and ERP Work Together to Create New Opportunities for Product Data.
09:50 Maja Weifenbach, Committee XXIV
From AI and E-commerce Optimisation to a Working Group That Tests, Learns, and Develops New Concepts.
10:00 Break
10:05 Breakout Sessions
Today's themes:
- AI and Product Data
- Digital Product Passports and Documentation
- PIM, ERP, and AI Agents
- AI Strategy and Digital Transformation
- The Future of Digital Business Models
10:50 Key Takeaways and Next Steps
