The Seven Sales Virtues: How Design and Lifestyle Companies Can Strengthen Their Sales
In this webinar, we take the seven sales virtues as our starting point and translate them into a context that makes sense for companies within design, furniture, fashion, sports, and retail.
Together, we cut through complexity and ask the questions that often reveal the greatest opportunities:
- Can you clearly explain why customers should choose you over your competitors?
- Is your value proposition clear to buyers, retailers, and partners?
- Is your organization working collectively on sales—or does responsibility rest solely with the sales department?
Along the way, we introduce simple tools and reflection models to help you identify the low-hanging fruit in your sales efforts.
The webinar is dialogue-based, with short reflection breaks. You are therefore welcome to join as a team from the same company and discuss the questions throughout the session.
What will you gain from participating?
As a participant, you will gain:
- Insight into the key drivers behind strong sales in B2B companies
- An introduction to the seven sales virtues and what they mean in practice for lifestyle businesses
- A simple method to identify new sales and growth opportunities
- Concrete reflection questions you can use directly within your organization
- Inspiration on how design and lifestyle companies can strengthen their sales efforts towards buyers, retailers, and end customers
You will also have the opportunity to assess your own company and gain insight into where your greatest development potential lies.
Test your company today: https://morgendagenssalg.dk/
Gain insight from one of Denmark’s leading experts
Mogens Bjerre is an associate professor at Copenhagen Business School (CBS) and one of Denmark’s leading experts in B2B sales and commercial strategy.
He is behind the research project Morgendagens Salg and works with how companies can strengthen their sales practices through strategy, structure, and value creation.
Date: April 22, 2026
Time: 12:30–13:30
Price: Free for members of Lifestyle and Design Cluster / DKK 299 per person for non-members
