Ready for innovation in online and offline retail?

We invite you to an intensive learning journey with Innovation Camp Seoul 2026 – a study trip for companies and researchers focused on retail, digital business development, and customer experiences in one of the world’s most tech-driven markets.

Focus areas include:

• The customer journey of the future & data-driven retail
• K-pop as a design device, trend and cultural phenomenon
• Immersive customer experiences and phygital innovation
• K-beauty and retail as a branding platform
• Pop-up formats and experimental sales concepts
• 1:1 matchmaking and access to Korean innovation environments

Target audience

Companies within commerce, lifestyle, fashion, sport, tech, beauty and interior with interest in new channels, global trends and business development.

Program

09:00 – 09:10
Welcome by Heidi Svane, Lifestyle and Design Cluster – The journey to South Korea

09:10 – 09:20 Why South Korea is interesting for Danish fashion, furniture, children’s and design brands

09:20 – 09:40
Innovation in South Korea – inspiration, matchmaking and cases

09:40 – 09:50 Q&A