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Innovation Camp Seoul 2026

Join a innovation camp in Seoul and gain access to South Korea’s tech ecosystem, insights into new materials, digital retail, and strategic networks.

5-day innovation journey to the heart of Seoul’s tech and design scene

Innovation Camp: Seoul 2026


Gain access to South Korea’s leading innovation environments – in digital lifestyle, material technology, and new sales channels.

Innovation Camp Seoul is an intensive and curated learning journey designed for Danish companies and researchers. Through close collaboration with Innovation Centre Denmark Seoul and local partners, participants gain access to networks, knowledge, and concrete collaboration opportunities that are otherwise difficult to establish.

What you get
  • Insights into K-pop as a design strategy, branding tool, and cultural phenomenon
  • Access to immersive retail technologies, XR, and phygital customer experiences
  • Inspiration for data-driven business development and e-commerce trends
  • Meetings with Korean innovation stakeholders and global first movers
  • Innovative retail pop-up formats, content commerce, and experimental retail concepts
An intensive learning journey for companies with a focus on innovation, design, digital technologies, and international outlook

What you get

  • Understanding Korea’s next-generation retail models
  • Hands-on insights into beauty tech, fandom branding, and live commerce

  • Access to Korean innovation environments and collaboration partners

  • Business development inspired by Asia’s most trendsetting market
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Join us in Seoul – and connect your business to the innovation of tomorrow


Activities and timeline

  • Recruitment and preparation: November 2025 – March 2026
  • Briefing webinar: 5 February 2026
  • Kick-off webinar: April 2026
  • Innovation Camp in Seoul: Weeks 38-40, Autumn 2026
  • Debriefing and follow-up: November 2026


Draft Program

The programme is preliminary and will be tailored to the participants – but typically includes:

 

Day 1: Orientation & Market Trends

Briefing at the embassy/ICDK, introduction to the retail landscape, and a visit to Olive Young – Korea’s largest beauty retailer.


Day 2: Immersive & Phygital Retail

Insights into Korea’s retail tech stack. Visits to an XR Showroom and Seoul Beauty Hub. Opportunity for roundtable discussions with MUSINSA and other key players.


Day 3: Pop-Up Culture & Cultural Branding

Retail formats, K-pop branding, and a visit to Seongsu (“the Brooklyn of Seoul”). Visit to HYBE or SM Brand Marketing, and the K-Content Experience Center.


Day 4: Digital Strategy & Matchmaking

Participants meet players such as GS Shop, DDP Design Store, and possibly Coupang/Naver. Focus on scaling, data, and community-based retail.


Day 5: (Optional deep dive)

A tailored track, e.g. Daegu Smart Textile Labs, KOFOTI, or retail innovation hubs – depending on company interests.

Marianne Ditlefsen , Business Development Manager
Småfolk

“The trip to South Korea in 2024 with Lifestyle & Design Cluster gave us a unique opportunity to explore a new market, understand the Korean innovation ecosystem, and build important connections. We gained insights into both consumer trends and technological solutions – and access to a market that is otherwise difficult to break into.”

A unique launchpad for innovation and market insights

Why South Korea?

South Korea is a global powerhouse for design, technology, and new materials. It is one of the world’s most digitalized societies and a trendsetter across Asia.

Innovation Camp builds on previous successful partnerships with ICDK Seoul, where LDC has carried out camps on smart textiles, the metaverse, and new export strategies. The camp provides access to key players such as KOFOTI, Ewha University, XR hubs, and the design sector – making it a unique springboard for Danish companies and researchers with global ambitions.

Sharing

Target Group

Companies within furniture, fashion, interiors, sports, textiles, and technology that want to explore new markets and innovation approaches.


Available places

A limited number of 10 companies


Participation fee

  • DKK 10,000 for SMEs that are members of Lifestyle and Design Cluster

  • DKK 15,000 for non-members and larger member companies


The price includes participation in the programme, including planning, matchmaking, company visits, and a networking dinner.

Flights, accommodation, and meals are not included in the price.


Activities and timeline

  • Recruitment and preparation: November 2025 – March 2026
  • Briefing webinar: 5 February 2026
  • Kick-off webinar: April 2026
  • Innovation Camp in Seoul: Weeks 38-40, Autumn 2026
  • Debriefing and follow-up: November 2026


Draft Program

The programme is preliminary and will be tailored to the participants – but typically includes:

 

Day 1: Orientation & Market Trends

Briefing at the embassy/ICDK, introduction to the retail landscape, and a visit to Olive Young – Korea’s largest beauty retailer.


Day 2: Immersive & Phygital Retail

Insights into Korea’s retail tech stack. Visits to an XR Showroom and Seoul Beauty Hub. Opportunity for roundtable discussions with MUSINSA and other key players.


Day 3: Pop-Up Culture & Cultural Branding

Retail formats, K-pop branding, and a visit to Seongsu (“the Brooklyn of Seoul”). Visit to HYBE or SM Brand Marketing, and the K-Content Experience Center.


Day 4: Digital Strategy & Matchmaking

Participants meet players such as GS Shop, DDP Design Store, and possibly Coupang/Naver. Focus on scaling, data, and community-based retail.


Day 5: (Optional deep dive)

A tailored track, e.g. Daegu Smart Textile Labs, KOFOTI, or retail innovation hubs – depending on company interests.

A unique launchpad for innovation and market insights

South Korea is the world’s most digitally advanced society and has established itself as a global powerhouse in lifestyle, design, material technology, and e-commerce. The country is a trendsetter across Asia and home to K-beauty, K-fashion, and pioneering metaverse platforms. Innovation Camp builds on successful past partnerships between Lifestyle & Design Cluster and the Innovation Centre in Seoul, where Danish companies and researchers have gained direct access to South Korean networks and test environments.

The trip is a strategic opportunity to:

  • Gain first-hand insights into South Korea’s digital retail and material technology

  • Access key players in smart fashion, XR retail, and the future of e-commerce

  • Draw inspiration from Seoul Design Week and connect with leading South Korean companies, universities, and innovation communities

The program builds on experiences from previous camps focusing on smart textiles, the metaverse, and new design sales strategies – and forms part of LDC’s long-term strategy for international scaling and knowledge exchange.

Registration Deadline

March 15, 2026 – after this date, registration will close, and the final program will be confirmed.

Tilmeld dig her

Do you want to know more?

Funding and Knowledge Partners

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Medfinansieret Af Den Europæiske Union Logo