09.30–10.15 | Arrival, coffee and networking
Check in, grab a cup of coffee and meet the other participants.
10.15–10.30 | Welcome to Furniture Seminar 2026
We set the scene for a day focused on the future of the furniture industry, new technologies and stronger business.
- Eva Paarmann, Associate Professor, VIA Design and Business
- Betina Simonsen, CEO, Lifestyle and Design Cluster
10.30–10.50 | From AI hype to strategy, solutions and execution
How can companies move from ambitions to creating real, measurable value with AI?
This presentation cuts through the hype and shows how organisations can move from their first AI pilot projects to implementing solutions that deliver measurable business value and optimise processes across the value chain.
- Thomas Peter Bech, VP, Global Supply Chain and AI, Rosendahl Design Group
10.50–11.10 | AI for Circular Advantage – when networks become collaborative innovation
How can an industry network move from knowledge sharing to action? Circular Furniture Network and the Alexandra Institute share how common challenges have evolved into an innovation project where AI and data are used to create new circular business opportunities – including repair, maintenance, resale and product life extension.
- Circular Furniture Network / Alexandra Institute
11.10–11.17 | Innovation pitch: Underflod
A quick look at a new solution and its potential for the furniture industry.
- Emil Maegaard Jørgensen, Circular and Social Economy Design Manager, Underflod
11.20–11.40 | Break
11.40–12.05 | Designed to last – and to be loved
How do you build a more responsible business without compromising on creativity, growth or good design?
BOLIA CEO Lars Lyse Hansen shares the story behind the design brand’s international journey and his perspective on timeless design, product longevity, circularity and conscious consumption – and why making good choices ultimately makes good business sense.
- Lars Lyse Hansen, CEO, BOLIA
12.05–13.10 | Lunch and networking
Time for conversations, new connections and knowledge sharing across the industry.
13.10–13.30 | What sets the industry’s strongest companies apart?
New analysis: What do the furniture companies with the strongest financial results do differently – and how does the industry perform compared with other industries?
- Morten Laugesen, Business Economist, AL Sydbank
13.35–13.55 | The furniture industry today – and where are we heading?
An update on industry developments, the key challenges and emerging opportunities.
- Tanja Blindbæk Olsen, Industry Director, Danish Wood and Furniture Industries – TMI
13.55–14.15 | The business owner of the future
How is AI changing the demands on leadership, compliance and the way we run businesses? Practical cases and perspectives from Complir.
- Gustav Bang, Co-founder and CEO, Complir
Sponsored presentation in collaboration with Complir
14.15–14.45 | Break and afternoon snack
14.45–15.30 | Three companies. Three strategies for the future.
ferm LIVING, Fredericia Furniture and Nine United share their strategic priorities and concrete plans for future growth.
- Peter Vedel, CEO, ferm LIVING
- Rasmus Graversen, CEO, Fredericia Furniture
- Per Lykke, Managing Director, Nine United
15.30–15.55 | What does it take to win in the furniture industry of the future?
Panel discussion on the strategic choices, investments and capabilities that will be crucial in the years ahead.
Facilitator:
- Eva Paarmann, Associate Professor, VIA Design and Business
Panel:
- Peter Vedel, CEO, ferm LIVING
- Rasmus Graversen, CEO, Fredericia Furniture
- Per Lykke, Managing Director, Nine United
15.55–16.00 | What do we take away from today?
The day’s key takeaways – and perspectives on what the industry should act on now.
- Eva Paarmann, VIA Design and Business
- Betina Simonsen, Lifestyle and Design Cluster
16.00 | Drinks and networking
We round off the day with familiar faces, new connections and informal conversations.
