
Network Meeting #10: AI as innovationsdrive
AI in Everyday Business – From Marketing to Operations and B2B. An online networking event on 30 October 2026 for members of Lifestyle and Design Cluster.
AI in Everyday Business – From Marketing to Operations and B2B. An online networking event on 30 October 2026 for members of Lifestyle and Design Cluster.
Gain access to practical AI tools, real-world case studies, and actionable insights you can apply directly in your business. Join an exclusive network for members of Lifestyle and Design Cluster, focused on innovation, knowledge sharing, and new opportunities.
How does AI look when it becomes a natural part of everyday business?
At this network meeting, you will meet companies that are using AI across different parts of their business – from marketing and e-commerce to administration, operations, and B2B. The focus is on practical experiences, tangible benefits, and the organisational decisions that have made successful implementation possible.
About the Network
AI as a Driver of Innovation is a confidential online network for members of Lifestyle and Design Cluster. We share practical business cases, experiences, and implementation insights to strengthen innovation across the fashion, furniture, interior, sports, retail, and design industries.
The network is built on active participation. Each meeting combines company case presentations with facilitated knowledge sharing among participants.
Programme
09:00 Welcome
09:05 AI-native design brand: What does it mean in practice?
MUUN has used AI from day one – from design, 3D modelling and product development to visualisation, content creation and data analysis. Martin Hell shares how this impacts speed, decision-making and the way a design brand is built. He will also address the new questions that arise when AI gains access to more of a company's knowledge and data.
Martin Hell, Co-founder and COO at MUUN
09:25 Mathias Bech-Petersen, Fischer Group
Where did we start with AI, and where does it create the most value for a B2B company?
09:40 Naja Fritz Kringlebotten, Wheat
Practical experiences with AI and LLMs in e-commerce and day-to-day operations.
10:00 Break
10:10 Breakout sessions
The topics for the sessions will be finalised once the participant list is confirmed.
10:50 Wrap-up and next steps