Craft GO

Lifestyle & Design Cluster is part of a new project with partners in both Norway and Sweden to strengthen and develop small craft companies. The project is called Craft Go and has been supported by the European Regional Development Fund through the Interreg Öresund-Kattegat-Skagerrak program.

CRAFT GO is based on company development, innovation and cultural history. Lifestyle & Design Cluster is a partner in the project.

Lifestyle & Design Cluster will collaborate with Regionsmuseet Kristianstad, Krinova Inkubator og Science Park, Kristianstad – both from Sweden and with Norges Vel in Oslo, Norway.

Business development

The goal for the project is to provide micro-companies in the field of design and traditional crafts with support and tools to run more profitable businesses and with the project to grow into small businesses that work with traditional crafts.

Keep old crafts alive

This is done by helping companies become better at doing business, but also by teaching them how to use cultural history in their product development and marketing. We hope through the project to create a foundation for more people to live by practicing traditional crafts.

New products and new business models

Among other things, Lifestyle & Design Cluster will contribute with tools and methods and facilitate development processes, as well as we will provide analysis and evaluations.

The project

Craft Go was launched on January 1, 2020 and runs until 31rst. September, 2022. The project is based on a preliminary study conducted by Den Gamle By, Krinova and Regionsmuseet Kristianstad in 2019. In Craft Go, a minimum of 20 Danish artisan companies can participate and get business models, new partners and strengthen their international networks.

Craft Go activities will be in Danish/swedish/ Norwegian.

If you are a danish company and you are interested in participating. You can read more about the project HERE and how to apply HERE (This information and application form is in Danish)

Contact: Joan Knudsen, on email: or phonenumber: +45 42421243

Project Name: Craft Go

Lead Partner: Regionmuseet Kristianstad

Partners: Krinova Incubator & Science Park Kristianstad SE, Lifestyle & Design Cluster, DK, Norges Vel, Oslo N.

Focus area: Job creation / entrepreneurship

Period: Jan 2020 – Sep 2022

For comments or questions, contact Lifestyle & Design Cluster’s project manager


Joan Knudsen


Phone: +45 9616 6202


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