Deadstock Challenge 2021

“Make the best - of the rest”

Students from four design programs competed to use “Deadstock”

7 teams of students from Danish design schools took up the challenge and on February 3rd submitted their bid for re-design of unsold collections and textiles (“Deadstock”) from four Danish brands.

The four teams have received deadstock material from the companies and must develop new creative product solutions based on it.

Winners in the three categories were Deadstock material is products and textiles that haven’t been sold or used and therefore is stored as inactive (dead) stock items. But with the right design strategy, deadstock can be a great potential material resource and thus help reduce waste and promote sustainability through “responsible consumption and production”, which is one of UN’s 17 global goals.

The winning project was the duo Fab Two from Via Design & Business.

Dutch Jessy Pelzer and Estonian Genert Allikmaa had transformed jackets from the brand Revolution into a flexible jacket that could be used for several seasons, just as they had managed to get both a bag and a detachable hood out of the deadstock from the brand.

– It was important for us to create something that was not just about recycling materials. It should have a value in itself, says Estonian Genert Alliukmaa.

In addition to the winners of the main prize, the collaboration with the companies, internally in the group and the innovation was also honored.

Prizes went to Eva Dupont Dissing and Lærke Thorup Barfod from the Design School in Kolding. They had designed clothes from a mixture of fabrics and trousers from Masai and were acknowledged by the jury for having almost no leftover fabric after production.

Design students Milan Flicek and Asier Quintana Villa from the Royal Academy won an award for their innovative approach to the use of deadstock, which was also from the company Revolution.

The participating educational institutions are: Via University College, Copenhagen Business Academy, The Royal Academy and Design School Kolding. The participating companies are: Masai, Revolution, Salling and Juna (Rosendahl).

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