NORDIC BUZZ Formex fair
The Formex fair is one of the largest venues in Nordic interiors and design. The fair in Stockholm has great international appeal with more than 850 exhibitors, 23,000 professional visitors and 800 media representatives who visit the fair each time.
Nordic Buzz participants are allocated a stand to a special price and are offered at day with their mentors before the fair either in Aarhus or Copenhagen. Here 4-5 mentors will give feed back on their idea, vision and products apart from that they come well prepared to the fair in Stockholm. The participants have the opportunity to share knowledge and contact each other in a closed forum on social media. During the fair there will be social activities, press coverage and an award that honors the best original sustainable product.
The Nordic Buzz concept was born in 2015 as an exhibition event and a mentor program for entrepreneurs in the creative industries. Denmark hosted a total of 107 young creative entrepreneurs Finland, Sweden, Norway and Denmark, which exhibited their products at Formland fair in August 2016. It was a great success both for both entrepreneurs and visitors. Nordic Buzz is intended to be a concept that can be adopted to other Nordic countries and by extension in the form of workshops and learning for entrepreneurs
107 entrepreneurs were gathered at Formland in August 2015. The area was in 2015 divided in the following four categories:
Interior and furniture Design
Crafts and living products
Fashion, accessories and jewelry
Illustrations, artwork & industrial design
There was also an exciting communal area, where meetings, networking, knowledge sharing and events took place. There were 122 slots dedicated to NORDIC BUZZ area. The selection was found within the group of Nordic, creative entrepreneurs, who found this offer interesting and looked for a place in the entrepreneurial fair.