Purpose

Mapping of resale is a project that takes its point of departure in the rapidly increasing resale market for fashion and apparel and dives into the mechanisms that drive it. With the purpose of furthering the understanding of how value is created when garments are disconnected from the conventional linear fashion system, the project provides insights that can help Danish fashion companies evolve to more circular business models.

Results

The project runs in close collaboration with 8 Danish companies within the clothing and textile sector. These are Bacher Work Wear, Baum und Pferdgarten, Continued, Create 2STAY, Reshopper, Trendsales Vintage Social/Modemesserne, and Time’s Up Vintage. Each company informs the project with valuable insights that are relevant for a wider audience and can help pave the way for circular change. Beyond uncovering ways to operate in the resale market as a commercial business, the project identifies specific products with longer-term value. By exploring relationships between performance and design parameters of resale products, the project reveals how fashion brands can design products that are fit for a circular future.

 Activities

During the project period, the 8 partner companies and others are invited to a series of dialogue meetings with presentations and panel discussions focusing on knowledge sharing and research findings. The first partner meeting runs on November 10 and will be followed up by another partner meeting on December 1. In addition to the partner meetings, findings from the research project will be shared during interdisciplinary dissemination events at The Royal Danish Academy and in selected companies.