Danish companies have got a great-unused potential in developing products and services for seniors, the so-called ’Generation Jones’, a designation that covers the large post-war generations, which constitutes a consumer-group with a solid economical profit. The old-age concept is dead, and we live longer and the great age-gap is now smaller. That constitutes new demands for marketing- and products development strategies. Age is simply becoming a limitless phenomenon, and therefor the large generation, born between 1955-1966, called Generation Jones, is an interesting target group for companies.
On the basis of this, Lifestyle & Design Cluster held a workshop conference on the 10th of June, as a part of the project ’Innovation Express’, which with targeted activities, can enhance the internationalization of clusters and companies. The innovation network has joined together with the French cluster Silver Valley, who’s membership-companies all have seniors as a target group.
The participating companies at the conference got the opportunity of filling out a match profile that Silver Valley uses to find French partners.
The participating companies were Kvik A/S, Skovby Møbelfabrik, Linak Danmark, BoConcept, Quilts of Denmark, Sørig Design, Innovation Randers A/S, Tine Mouritsen og Godske.
”The Generation Jones workshop was really exciting and had a lot of interesting insights from different angles. We had confirmed, that Godske Group is smart to targeting this segment already. ” Says Mette Trier Andersen, Godske Group, when she showed a new brochure with a new type of model for this segment.