Danish e-commerce challenged by .com-shopping

Trading on the web is increasing every year, but it is not just the Danish internet shops, which benefits from the development.

In 2016 Danish consumers spent over 32 billion. kroner in foreign online shops, which is an increase of 20.4 percent compared with 2015. Overall, Danes used 101 billion. crowns on line in 2016 – an increase of 16 percent. The deals in Danish internet shops rose only by 14 percent, shows the analysis from FDIH. In total, the e-commerce 13% of our purchases, ie the remaining 87% takes place in physical stores.

“By better thinking the physical and online retail together and be on the customer journey, we have good tools to compete against the big foreign giants in .com-shopping,” says Director of Lifestyle & Design Cluster Betina Simonsen. “At the masterclass in New York, we got insight and inspiration of players who have managed to unite and create a demand experience universe. Danish companies have the opportunity to improve their skills on digitization and e-commerce in the project Digital Growth Culture” adds Betina Simonsen (see more in other news).