New initiave encourages collaboration of businesses working with the children segment
The 24 of June Innonet lifestyle initiates the kick-off meeting for “Børneplatformen” (The Children Platform) which is an initiative in which players across industries and companies can introduce Danish products to the children segment. The platform is a unique collaboration to provide parents and grandparents across the globe desire and ability to buy Danish clothing, furniture, toys etc. for their children.
‘Made in Denmark’ gathers businesses working with the children segment
Børne platformen is a further development of the Created4Kids conference which took place in the town of Vejle last fall. The conference made it clear for both the organizers and participants, that Danish businesses working with the children segment, can help each other in the global market. Danish design and quality combined with our values and view upon children makes ‘Made in Denmark’ highly attractive to the world market growing middle classes.
“At the conference, we experienced, that children businesses and organizations would like to help each other. We believe, that the Danish way of looking at children’s play, learning and equal contact between children and adults can be attractive to other cultures.
Businesses show a great interest to cooperate and learn more
This is why, we make an effort to create a forum of companies and researchers, all working with children and products and services for the segment, so that we can join together and develop initiatives that support small and medium-sized enterprises moving into new markets.” says Betina Simonsen, Director of Innonet Lifestyle – Interior & Clothing, who is behind the initiative. Since the date of the kick-off meeting was announced, Betina Simonsen has received a lot of requests from producers, who wish to learn more.
For further information, please contact Director Betina Simonsen, Innovation Network Lifestyle – Interior & Clothing on telephone +45 29 36 00 90
Børneplatformen Kick–off meeting
Børneplatformen is launched by Innovation Network Lifestyle – Interior & Clothing. The kick-off is held on the 24th June.
Admission is free.