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The guide to China and video with Dea Kudibal

Lifestyle & Design Cluster recently hosted an arrangement regarding the Chinese market, where the entire day evolved around how to enter the market.

The arrangement was one of many elements in the project named MidtNet China, in which we are partners. The project evolves around helping Danish businesses enter the Chinese market.

To crack that hurdle, we joined forces with China-expert and independent business-adviser, Jacob Johansen. He developed a guide for the Chinese market, which, from our point of view, offers a useful introduction to the Chinese market, do’s and don’ts and other helpful advice. You’ll find it attached here:


We also introduced fashion designer and CEO Dea Kudibal of the brand Dea Kudibal. She has personally experienced the dynamic in Chinese business. Three years ago, she moved to Shanghai and opened stores in China.

A story of success, but success isn’t always a straight path in China, which Dea Kudibal explains in the video.

You can watch the short film with Dea Kudibal here:



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